See how NutriCalc, a TraceGains brand, helped Spoon Cereals to innovate and streamline new product development, ensuring nutritional compliance and market success. 

Company Overview 

Spoon Cereals, an award-winning UK-based breakfast company, has always been driven by a mission to create better-tasting, healthier, and more sustainable breakfast options. Founded by Annie Morris and Jonny Shimmin, Spoon has grown from a pop-up cereal bar to a brand with a loyal customer base, including major retailers like Waitrose, Ocado, and Morrisons, as well as an expanding online presence across Europe. Committed to social and environmental responsibility, Spoon aims to achieve B Corp certification by 2024. 

The Challenge 

As a small but rapidly growing company, Spoon Cereals needed a way to efficiently manage their new product development (NPD) processes while ensuring that their products met stringent nutritional standards and regulatory requirements. With a focus on creating innovative granola recipes, such as their award-winning Cinnamon + Pecan flavor and the newly launched Peanut Butter Granola, Spoon faced the challenge of balancing taste, nutrition, and cost-effectiveness in a highly competitive market. 

The Solution 

Spoon Cereals turned to NutriCalc, a leading nutrition calculation software acquired by TraceGains, to streamline their NPD processes. The user-friendly layout and extensive ingredient database of TraceGains NutriCalc allowed Spoon to quickly assess and refine recipes before adding personalized nutrition information. This capability was especially valuable for a small team like Spoon’s, where efficiency and accuracy are critical. 

Key Benefits: 

• Streamlined Recipe Development: NutriCalc enabled Spoon to input ingredients from various suppliers, swiftly calculate factory recipe specifications, and develop multiple iterations of base recipes with slight variations. This process allowed the team to taste test different formulations to find the perfect balance of nutrition and flavor. 

• Compliance and Cost Efficiency: With NutriCalc’s HFSS Scoring and Product Claims reports, Spoon could ensure their recipes were compliant with supermarket regulations and optimize ingredient quantities for cost-effectiveness. This feature proved essential in crafting recipes that not only met nutritional goals but also aligned with marketing claims on product packaging. 

• Time and Effort Savings: By automating complex calculations and providing easy access to essential data, NutriCalc significantly reduced the time and effort required for Spoon’s NPD activities, allowing the team to focus more on innovation and less on administrative tasks. 

Conclusion 

TraceGains NutriCalc has been a game-changer for Spoon Cereals, offering a comprehensive solution that supports their commitment to quality and sustainability. The software’s ability to streamline NPD processes and ensure compliance with nutritional standards has played a crucial role in Spoon’s continued success in the competitive breakfast cereals market.  

With customers distributed across the US, Europe, Asia-Pacific, and Latin America, NutriCalc has proven capabilities and global market acceptance. Now together with TraceGains, this powerful combination of products enhances the supply chain’s ability to tackle new product development and reformulation, along with global safety, environmental, social and governance (ESG) challenges, as well as rapidly evolving consumer preferences. 

Learn more about TraceGains NutriCalc.