New Sales Director to Lead TraceGains’ European Expansion

by | April 16, 2025

TraceGains has further strengthened its European team with the appointment of Michelle Henry as director of sales for its business across the region.

With more than 25 years of experience in solutions innovation, sales and business development, Michelle brings a wealth of expertise to the role alongside her proven success in devising and optimising processes to maximise both sales opportunities and customer satisfaction.

Poised for EU growth and support

“This is a very exciting time for TraceGains, and we are delighted to have Michelle join us in this important position,” said Mike Hubbard, senior vice president of Revenue with TraceGains. “Her passion for innovative solutions, knowledge of the sector and attitude to customer service combine to make Michelle a great fit with our business as we continue our growth across the European F&B Sector. Her many years’ international experience and achievements are a perfect complement to our objectives, and with Michelle now heading up our European sales team we are confident and excited to embark on the latest step in surpassing our own ambitions as part of our planned growth across the continent.”

Michelle joins TraceGains from Esko, another Veralto company with which TraceGains collaborates to provide comprehensive solutions for compliance, nutritional calculation and labelling, new product development, ESG, and packaging. 

“I’m incredibly excited to be joining TraceGains at this time, as regulations like EUDR, the Corporate Sustainability Reporting Directive, and Corporate Sustainability Due Diligence Directive are giving rise to unprecedented levels of demand for supply chain visibility,”

-Michelle HENRY, SALEs Director, EUROPE

Learn more about what this new role will mean for the TraceGains team, customers, and industry partners in Food and Drink Technology.

Related Content

TraceGains Acquires NutriCalc in Strategic Move that Brings Immediate Innovation to Food and Beverage Supply Chain

TraceGains Acquires NutriCalc in Strategic Move that Brings Immediate Innovation to Food and Beverage Supply Chain

TraceGains acquires nutrition calculation solution NutriCalc, bolstering its compliance and new product ...
TraceGains Named to 2024 FoodTech 500 List for Driving Innovation in F&B

TraceGains Named to 2024 FoodTech 500 List for Driving Innovation in F&B

TraceGains earned a top spot in the FoodTech 500 final ranking, the world's premier list of innovative global ...
TraceGains Introduces AI-Powered Solution to Streamline COA Processing

TraceGains Introduces AI-Powered Solution to Streamline COA Processing

TraceGains launches first AI-powered COA processing solution to eliminate manual processes and improve ingredient ...
No results found.

Pin It on Pinterest

Share This