Have your new product innovations been slowed down due to fear of failure within your organization, or have you seen your teams get frozen in the face of disruptive new ideas? Maybe it’s simply easier to launch line extensions vs big ideas? 

In this webinar, we cover:

• Overcoming Operational Inefficiencies 
• Risk Management and Holistic Testing 
• Practical, Actionable Strategies for Innovation 

Overcome barriers to innovation

In this on-demand webinar discover practical, real-world approaches to overcoming common barriers to innovation. Hear guidance on how to manage internal risk that can stall progress and learn about methods to execute holistic testing that can lead to unexpected market success. This conversation explores how to avoid costly mistakes and pivot quickly in response to operational and market changes.  

Led by Jonathan Tofel, CEO of Mission-Field, and Carolina Sasson, COO, this webinar offers case studies from Fortune 500 companies around launching products and overcoming fear of failure and the impact of when we choose not to innovate– monetarily and culturally. Working with mid-size and large CPGs, Mission-Field brings their expertise and findings from years of working hand in hand with those in the industry. 

Gain a new product development edge

By the end of the webinar, you will immediately learn actionable strategies to make your teams more agile and resilient. This session is ideal for buyers, suppliers, brand managers, and co-manufacturers who want to enhance their operations and improve collaboration across the entire spectrum of new product development.Take advantage of this opportunity to ensure your organization remains ahead and maximizes the full potential of your network and resources in the CPG sector.

Stream On Demand

Our Speakers

Jonathan Tofel and Carolina Sasson are the authors of the book Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations. Mission Field (www.mission-field.com), is a global innovation, strategy & insights consultancy that has three times made the Financial Times America’s Fastest-Growing Companies and twice the INC 5000 list. For decades, they have helped clients in the United States, Europe, Latin America, the Middle East, and Asia to develop 1,000’s of unique product ideas and kickstart their internal innovation processes from ideation and strategy design to prototype development and real-life battle testing. Their clients have included PepsiCo Inc. (Frito-Lay, Quaker), Heineken, Coke, General Mills, Tropicana Brands Group, and Kellogg’s.