Upcoming Webinars
4 Mistakes to Avoid and 7 Ways Forward in New Product Development 

June 20 | 12 PM EST | 5 PM GMT

Have your new product innovations been slowed down due to fear of failure within your organization, or have you seen your teams get frozen in the face of disruptive new ideas? Maybe it’s simply easier to launch line extensions vs big ideas? 

In this webinar, we’ll cover:

  • Overcoming Operational Inefficiencies 
  • Risk Management and Holistic Testing 
  • Practical, Actionable Strategies for Innovation 

Overcome barriers to innovation

Join us in this upcoming webinar to discover practical, real-world approaches to overcoming common barriers to innovation. You will hear guidance on how to manage internal risk that can stall progress and learn about methods to execute holistic testing that can lead to unexpected market success. This unique opportunity explores how to avoid costly mistakes and pivot quickly in response to operational and market changes.  

Led by Jonathan Tofel, CEO of Mission-Field, and Carolina Sasson, COO, this webinar will offer case studies from Fortune 500 companies around launching products and overcoming fear of failure and the impact of when we choose not to innovate– monetarily and culturally. Working with mid-size and large CPGs, Mission-Field brings their expertise and findings from years of working hand in hand with those in the industry. 

Gain a new product development edge

By the end of the webinar, you will be equipped with actionable strategies that can be immediately implemented to make your teams more agile and resilient. This opportunity is perfect for buyers, suppliers, brand managers, and co-manufacturers who are looking to gain a competitive edge by optimizing their operations and improving collaboration across the full spectrum of new product development. Take advantage of this chance to ensure your organization stays ahead and harnesses the full potential of your network and resources in the CPG sector. 

Register Now

Our Speakers

Jonathan Tofel

Jonathan Tofel

Founder | CEO

Carolina Sasson

Carolina Sasson

COO

Jonathan Tofel and Carolina Sasson are the authors of the book Fire in the Machine: Driving Entrepreneurial Innovation in Large CPG Organizations. Mission Field (www.mission-field.com), is a global innovation, strategy & insights consultancy that has three times made the Financial Times America’s Fastest-Growing Companies and twice the INC 5000 list. For decades, they have helped clients in the United States, Europe, Latin America, the Middle East, and Asia to develop 1,000’s of unique product ideas and kickstart their internal innovation processes from ideation and strategy design to prototype development and real-life battle testing. Their clients have included PepsiCo Inc. (Frito-Lay, Quaker), Heineken, Coke, General Mills, Tropicana Brands Group, and Kellogg’s. 

Paul Bradley

Paul Bradley

Sr. Director of Product Marketing | TraceGains

Paul is a veteran product development and product marketing professional with over twenty years in the technology and consulting industries, with a longstanding focus on the food and beverage, restaurant, and retail verticals. He has worked with, and learned from, some of the largest and most dynamic brands in the industry, and is a passionate but pragmatic advocate for the power of technology to help businesses achieve the resiliency and scale necessary to thrive in a complex global marketplace. 

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