Traceability and Transparency: Leveraging Data for USA Compliance

Upcoming Webinars

August 21 | 12 PM EST

The FDA is increasingly focused on food traceability to ensure safety, especially after outbreaks of foodborne illnesses. This session will explore how companies can leverage data integration tools and technologies to improve traceability and comply with FDA regulations, enhancing transparency across the supply chain.

We’ll unpack the implications of the FDA’s Enhanced Rule for Traceability, including the recent decision to delay FSMA 204 enforcement by 30 months to 2028. While the deadline extension offers a longer runway, most major companies are still unprepared to meet the rule’s stringent requirements. This webinar will break down how businesses can use real-time monitoring and data integration to gain a competitive edge.

In addition, we’ll review findings from the Reagan-Udall Foundation that underscore the urgent need for a more modernized food safety system. Attendees will walk away with best practices for building resilient, transparent supply chains that are audit-ready and aligned with regulatory expectations.

Whether you’re just beginning to assess your traceability readiness or looking to strengthen your current approach, this session will deliver actionable insights for staying ahead of compliance.

In this webinar, you’ll discover:

What the FSMA 204 extension means and how the Enhanced Traceability Rule is reshaping compliance
How to implement data integration tools for end-to-end supply chain visibility
Best practices for achieving real-time traceability and transparency
Key insights from the Reagan-Udall Foundation and where major players stand on readiness

Speakers

Andrew Kennedy

Chief Traceability Officer | iFoodDS

Andrew Kennedy has nearly two decades of experience leading large-scale food supply chain traceability initiatives and is widely recognized as a subject matter expert in the industry. His experience includes co-leader of Tech-Enabled Traceability, a core element of FDA’s New Era of Smarter Food Safety initiative; contributor to FDA’s Final Food Traceability Rule (FSMA 204); interim director of IFT’s Global Food Traceability Center; and co-founder of both New Era Partners and FoodLogiQ. He also spearheaded the development of numerous food traceability standards and best practices.

Eric Edmunds

Founder | Edmunds Food Counsel, PLLC

Eric is an attorney and founder of Edmunds Food Counsel, PLLC, where he provides legal and regulatory consulting to the food industry. A graduate of Willamette University College of Law with a biology degree from Westminster College, he previously served in various roles at the Oregon Department of Agriculture, working on FDA, USDA, and FSMA issues. Eric has held leadership roles including Food Safety Director and General Counsel, and currently chairs the Food Law Professional Development Group at IAFP. He is HACCP-certified, a FSMA Preventive Controls Qualified Individual, and holds multiple food safety credentials.

Paul Bradley

Sr. Director of Product Marketing | TraceGains

Paul is a veteran product development and product marketing professional with over twenty years in the technology and consulting industries, with a longstanding focus on the food and beverage, restaurant, and retail verticals. He has worked with, and learned from, some of the largest and most dynamic brands in the industry, and is a passionate but pragmatic advocate for the power of technology to help businesses achieve the resiliency and scale necessary to thrive in a complex global marketplace.

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