As demand for supply chain visibility and digital transformation accelerates across Europe, TraceGains’ European expansion is scaling to meet customer needs in key markets—including DACH (Germany, Austria, Switzerland), Benelux, the UK, and Ireland—by growing its local presence and delivering its advanced ecosystem that connects brands and ingredient suppliers to streamline compliance, quality, and innovation.
Meet the team driving TraceGains’ European expansion
Joining the team are Matthew Anderson as Market Development Manager for Europe, Hannah-Marian Thompson as Market Development Representative for DACH, Koen De Croo as Sales Engineer for DACH, Mandy Lämmel as Marketing Manager for DACH, Tim Juchert as Account Executive for DACH, and Dean Fitzsimmons as Account Executive for the UK & Ireland.
The appointments reflect TraceGains’ commitment to embedding regional expertise in local markets, particularly in the highly regulated European region, where understanding local requirements is critical.
From market development and technical engineering to local marketing and account management, the expanded team will ensure TraceGains acts as a partner supporting brands on their digitalisation journey, delivering the hands-on support and expertise European F&B brands need to strengthen supply chain resilience, accelerate innovation and navigate growing regulatory complexity.
“We’re seeing extraordinary demand across Europe as F&B businesses race to future-proof their operations against evolving regulations like the EUDR (EU Deforestation Regulation) and CSRD (Corporate Social Responsibility Directive), as well as challenges like supply chain disruptions, managing global supply networks, and growing consumer demands for transparency and innovation. Our growing European team brings the perfect mix of local insight, technical expertise, and commercial drive to help our customers turn these challenges into competitive advantages. With this expanded team, we’re doubling down on our promise to help brands thrive in an ever-changing global marketplace.”
– Michelle Henry, Director of Sales for Europe, TraceGains
“This is a tremendously exciting point in the company’s growth story, and I couldn’t be more confident about the impact this team will make as we continue to expand across Europe,” added Michelle.
Today, TraceGains serves over 1,500 customers worldwide, including half of the top 100 global F&B manufacturers, connecting brands to their supply chains across a global network of 100,000 supplier locations and more than 600,000 ingredients and products.
Now, powered by advanced AI, TraceGains’ solutions transform compliance, product development, and sustainability efforts, helping brands bring safer, more sustainable products to market, faster. With its expanded European team in place, TraceGains is well-positioned to help F&B brands across the continent unlock new levels of efficiency, transparency, and growth.
Learn more about TraceGains’ European growth journey in Nutraceutical Business Review.
