HelloFresh scales compliance with TraceGains IDP

SNAPSHOT

Home-cooked meals for the masses

In 2011, HelloFresh founders began experimenting with new ways to get people in the kitchen. What started with pre-portioned ingredients packaged carefully alongside recipes for their community members, quickly grew into a global meal kit service that has successfully delivered 1+ billion meals to date across 18 countries.

With this growth, and the acquisition of a number of other F&B brands, Hello Fresh has expanded their offerings to include a wide range of food & beverage products. From budget-friendly options to organic meal kits, quality meat and seafood delivery, ready-to-eat products, pet food and more.

INDUSTRY

Food & Beverage

LOCATION

Global

FOUNDED

2011

SOLUTIONS

Supplier Management

Supplier Compliance

Intelligent Document Processing (IDP)

How the world’s leading meal kit company turned document chaos into operational success

“[Before TraceGains,] we did spend a lot of time rezoning because suppliers were sending COAs in all different kinds of formats. That was a huge pain point. It’s tough to get full compliance with that.”

Alex Sullivan

Quality Systems Compliance Manager, HelloFresh

CHALLENGE

Compliance and COA overload

HelloFresh delivers millions of meals across the globe each week. Behind every box is a massive supply chain, with suppliers, certifications, and regulatory requirements that never stop changing.

But their quality and compliance teams were drowning in paper:

Supplier certificates of analysis (COAs) arrived in multiple formats.
Manual review slowed teams to just a handful of documents per day.
Delays meant bottlenecks for production and wasted hours chasing approvals.

“The contextual automation piece of IDP has made the process so much more efficient. It cuts out a lot of back and forth between us and the supplier because instead of rezoning the whole COA, we can just type in prompts to tell it to look for a different attribute name. Oftentimes, the tool will start recognizing different variations in attribute names or even the number formats, which is great.”

Alex Sullivan

Quality Systems Compliance Manager, HelloFresh

SOLUTION

Implementing Intelligent Document Processing (IDP)

HelloFresh implemented TraceGains IDP to take the manual lift out of compliance. The technology automatically ingests, validates and structures supplier data, turning previously unmanageable paperwork into streamlined digital workflows.

With IDP, HelloFresh can now:

Automate COA intake and eliminate manual data entry.
Validate data instantly to ensure compliance accuracy.
Free up FSQ and regulatory staff to focus on supplier partnerships and innovation.

“[IDP is] a massive improvement, and I can really see where the tool is learning. It’s also teaching me where I need to be more specific. One of the cool features is AI prompts for the tool to recognize the extraction attributes. That saves a lot of time because you can talk to it almost like a person and be like, Hey: Can you use this exact wording on the COA for supplier lot ID? Can you use lot number for supplier lot ID? And then it’ll pull the right data field without having to zone. And that speeds things up a lot. The tool is learning every day.”