Food and beverage brands are at risk of falling behind due to outdated technology, according to a new TraceGains survey.
The report, Digital Drag: The Growing Gap Between Tech Priorities and Implementation in the Food and Beverage Industry, surveyed 165 senior leaders in food safety, quality and innovation. It reveals that 69 percent of companies still depend on manual systems like spreadsheets, fax and email, despite 82 percent identifying technology adoption as a top business priority.
Modernization blocked by complexity and delays
The research shows 60 percent of F&B businesses remain “stuck in implementation,” unable to complete their digital transformation due to complexity, resource constraints and outdated consulting models.
“The clock is ticking for food and beverage brands plagued by outdated ERP software and slow-moving consulting models that no longer serve the needs of today’s market. Our latest research confirms a shifting mindset from outdated playbooks to modern solutions capable of delivering impact right away and deployed in weeks, not months.”
—Paul Bradley, Senior Director of Product Marketing at TraceGains
Legacy workflows increasing risk and inefficiency
According to the report, nearly a third of businesses admit their operational methods are “inadequate and inefficient.” But how do brands plan to move forward? Read more takeaways reported in New Food Magazine and download the full report from TraceGains.
