How to Build a Brand that Can Travel Across Categories

Join Paul Neumann, former VP at Califia Farms, and hear how to build a brand that can be used and thought of in multiple categories.

Explore brand innovation with C to C host Gary Nowacki and guest Paul Neumann, the former Vice President of Product Development at Califia Farms. Dig into the intricacies of crafting a brand that effortlessly spans multiple categories. Neumann sheds light on the recipe for success—meaningful innovation that caters to consumer needs, enriching their daily lives and contributing to their health journeys.

Neumann articulates, “Our success comes from meaningful innovation that meets consumer needs and helps them in their daily life, and with their nutrition and overall health journey.” This mantra underscores Califia Farms’ commitment to inspire and nourish the world through the wisdom of a plant-based lifestyle.

Learn more about Califia Farms, which was recognized as the 2017 Supplier of the Year by Whole Foods Market and celebrated as a 2015 “Breakout Brand” by Beverage World, among other accolades. Positioned at the forefront of the movement to de-commodify the food and beverage industry, Califia Farms pioneers creating innovative, healthy, and delicious premium beverages. Tune in to this engaging conversation where Gary and Paul discuss building a successful brand that resonates with diverse consumers.

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