Sustainability is no longer an option for the food and beverage industry. Today’s consumers are more informed than ever, and willing to buy brands committed to human rights, safety, and environmentally sound practices. In fact, 69% of North American buyers are willing to pay more for sustainable products. So brands that want to succeed will need to work to ensure their brand ethos matches that of their target customers.
Adding to the pressure is the so-called “guilty until proven innocent” compliance regimes implemented using the U.S. Customs and Border Protection (CBP) infrastructure, as witnessed in recent bans on palm oil, tomatoes, and even chocolate from certain regions.
Responsible Sourcing as a Competitive Advantage
Companies committed to sustainability have realized the importance of sustainable sourcing – the integration of social, ethical, and environmental performance factors into the process of selecting suppliers with the overall goal of building strong, long-term relationships with suppliers. And when companies transform the way they specify, source, and manage the supply of raw materials, it can help them cut costs, meet changing consumer preferences, manage risks, and give them a competitive advantage. Yet brands face significant challenges in fulfilling short-term needs while maintaining long-term priorities.
Watch this on-demand webinar with global sustainability and food systems leader, Chris Cochran from Good Food Advisors to learn how to build a strategic and sustainable supply chain starting with ethical procurement practices. Hear how your company can overcome the real day-to-day sourcing challenges to create a more traceable and transparent supply network.
Watch & learn:
In this on-demand webinar, you’ll discover:
- Juggling varying urgencies from regulators, advocate groups, consumers, and business stakeholders.
- Increasing visibility throughout the supply chain to strengthen supplier relationships and ethical sourcing practices.
- Performing supplier assessments that verify compliance throughout global supply networks.
- Overcoming short- and long-term sourcing obstacles to build a resilient supply chain.
- Tapping into the CPG industry’s only networked ingredients marketplace for accelerated sourcing, qualification, and time-to-market.