Building Your Brand with Digital Specification Management

Whether you’re an emerging CPG brand or an innovative industry veteran, digital specification management paves the pathway to success. Specifications, or the specific attributes, details, and requirements of materials or finished goods, may seem like minor considerations. But they’re actually essential to ensuring that the food and/or beverage product you’ve promised to the market is the product you deliver.

They can include basic information, such as the item’s name, description, and weight, or more important details like allergens, directions, nutrition, and safety and compliance guidance on storage requirements or traceability. With the right tools in place, you can avoid recalls — voluntary or otherwise — and protect brand trust among consumers. 

It comes down to visibility

It’s easy, maybe even habitual, for food and CPG industry veterans to think in terms of documents. A specification is a document, and materials conforming to that specification come with documents of their own—compliance documents, allergen statements, certificates of analysis, all the usual suspects.

The problem with information trapped in documents or spreadsheets — or, heaven forbid, a filing cabinet — is that it’s essentially invisible. When a specification needs to be changed, it can be a formidable undertaking to figure out everything and everyone that’s going to be impacted. Digitizing this data allows you to track, link, monitor, report, and automate for better visibility while you focus on building your brand.

And maintaining manufacturing best practices

Increasingly complex supply chains require strategy and support, often with the assistance of suppliers, contract manufacturers (co-mans), co-packers, etc. Clear communication and processes can create a strong foundation for your CPG brand, but are these solutions scalable for your organization?

With proper digitization, this can all be streamlined and automated. Digital specification management can be leveraged to accelerate and de-risk the communication process, making communication between your business and all outside parties much more efficient and effective.

Perfect brand agility with Specification Management

There are several ways to help make sure that your company is as flexible and resilient as possible with respect to both your brand and the ingredients in your supply chain. Download our ebook now to learn more about them.

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A Sneak Preview: Chapter 1

Starting Off Right

It’s no secret that the past few years have been tumultuous for the CPG industry and the entire global supply chain upon which it’s built. The pandemic changed everything. Overnight, all normalcy was gone, businesses around the globe shut down, and life all but stopped moving forward.

Most people began working from home, avoiding public places and cooking their own meals. They adopted new hobbies, behaviors, and activities. They were living radically different lives than they had just days before. There were simultaneous manufacturing delays, shutdowns, travel restrictions, labor shortages, shipping backlogs, and material scarcity. These events stressed every link in the global supply chain, causing massive, worldwide repercussions.

Despite the unprecedented changes that followed in the pandemic’s wake, people (mostly) rolled with the punches and eventually got things (somewhat) back on track. It wasn’t easy, but we seem to have survived the eye of the storm relatively intact.

Like a phoenix rising from the ashes, CPG might even come out the other side stronger than ever. As the dust begins to settle, the industry coming into focus is more dynamic than ever before. The worst may be behind us (though there’s no guarantee), but we’re far from out of the woods.

Learn more from this resource:

Including the latest developments affecting the CPG industry, such as:

  • Increased government regulation on issues of food safety, ethical sourcing, and sustainability
  • How to rapidly identify problem areas in innovation for rapid innovation in new product development
  • Employing systems that encourage seamless collaboration and approval processes, even with new suppliers and supply chain partners
  • The development of a global supplier network built on the exchange of standardized ingredient data
  • Setting the stage for future investments in food and beverage technology

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