CPG companies across the board have turned to contract manufacturers, co-manufacturers, or co-mans as part of their next-generation innovation strategies. Both private label and branded organizations are increasingly leveraging these partnerships as they develop their innovation and growth strategies. However, selecting the right co-manufacturer isn’t a simple task, and the decision can make or break an opportunity. Not all co-mans are created equally, so it’s crucial to align organizational goals with the contracted site’s capabilities.
The good and bad of co-manufacturing partnerships
Your co-mans and co-packing partners offer scale and agility, but the complexity can slow you down. Simply keeping track of ingredient sourcing and compliance can become a massive project, preventing you from unlocking the potential of your partnerships.
Create strong co-manufacturing partnerships
Start your partnerships off the right way. Learn five tips for making sure your outsourced partners are right for your business and brand.
Digitize co-manufacturer collaboration
Embrace the future with a solution that makes you rethink co-mans and co-packing. Expand capacity, launch new products faster, or just focus on your brand with a solution that coordinates and aligns your relationships around a common language. Finished goods specifications tie it all together, making “finished” a reality.
