Reformulating America’s Menu:
How to Navigate Ingredient Bans in the MAHA Era
The rules are changing fast. Are you ready to adapt?
The Make America Healthy Again (MAHA) era is redefining the food and beverage landscape. Ingredient bans are no longer rare, incremental changes — they’re coming in waves, with timelines measured in months, not years. From sweeping FDA actions to state-level crackdowns, the industry is being pushed toward cleaner labels, natural alternatives, and full transparency.
This infographic unpacks the biggest shifts so you can move from compliance risk to competitive edge.
active ingredient-related bills are currently moving through state legislatures
What you’ll learn from this infographic:
- The full list of MAHA ingredient bans and where they’re being enforced
- Why the center of reformulation momentum is shifting from blue to red states
- Which state-level moves are influencing federal FDA policy and how fast changes are coming
- Strategies for accelerating reformulation without sacrificing quality or consumer trust
- How AI, supply chain diversification, and traceability can future-proof your compliance
The new normal under MAHA
Federal regulators, empowered by MAHA’s health-first mission, are targeting controversial additives like synthetic dyes, titanium dioxide, and more. The FDA is setting national standards, accelerating phase-outs, and signaling that petroleum-based food colorants will soon be history. Even without formal mandates, “mutual understandings” between regulators and the food industry are driving rapid reformulation timelines.
State-level momentum and the red state shift
It’s not just California and New York anymore. States like Texas, Florida, and Arizona are leading the charge, especially in school settings, with bans on synthetic dyes, titanium dioxide, and other additives linked to health risks. With the sheer volume of ingredient-related proposals moving through legislatures today, reformulation is now both a compliance necessity and a brand survival strategy.
